This anti-smoking commercial is unique compared to other “stop smoking” ads in the way that it does not frighten the smoker into quitting by throwing out all sorts of statistics about cancer and heinous pictures of black lungs and such. Instead, it shows a possible friendly alternative to smoking and many examples of how much better it would be if smoking was eliminated. In this way the message is clearly delivered but not in a forceful way that may make some smokers resentful.

This commercial shows characters everyone knows and watched at the time this ad was published. It shows that cool people do it and it’s a good way to take a break. It’s quite effective on displaying what it’s selling by showing the box as well as showing and defining how every cigarette works and feels.